Bristol Jacket in Merino Possum
Material
Possum Merino 240 GSM – Warm
Merino Possum
Merino Possum is our trademark blend. The possum fur’s hollow core enhances the warmth of merino wool, and gives the material its lightweight, lofty feel, and reduces the pilling often associated with pure woollen garments. Making it perfect for both summer and winter wear.
Spinning the yarn
The first stage in the creation of every Noble Wilde garment is when the possum fur and merino wool is dyed as a fibre and spun into a yarn.
This is to ensure the quality of the yarn is up to our exacting standards.
Manufacture
Our Possum Merino and Summer Possum garments are then knitted using Shima Seiki – Whole Garment technology, coming complete and perfectly formed off the knitting machine. We also sew some garments from shaped components.
Our Merino is knitted as a ‘continuous’ fabric and cut and sewn together by experienced craftspeople. And our linen is hand cut from finely woven fabric.
Born & made in Christchurch since 1982
Our story starts in 1982, when Weft Knitting Company was founded by Hugh Douglas. We specialised in high quality woollen garments, for elegant, everyday wear.
In 1998, thirsty for a new challenge and a product that could really differentiate ourselves from the market, we discovered an exciting new fibre blend, possum merino. As one of nature’s truly most wondrous materials, the innovation of blending possum fur with merino wool was a lightbulb moment for us, both as a company and creatively.
We threw ourselves whole-heartedly into making garments extolling one of our key principles —luxury without comprise—and elevating possum merino into an art form.
The world has changed a lot in the proceeding years, and as a company we have had to change with it, like expanding into linen garments and moving to plastic-free packaging. But a strong, unifying vision and commitment to living our values—to lead by example in our industry—is what has kept the Noble Wilde flag flying through the decades. And continues to guide us forward into the future.
Christchurch through and through
If you ever met any Cantabrians, you’ll know we’re a proud bunch. Noble Wilde are no different. Our Christchurch origins is as much a part of our identity as the clothing we produce. We have been making our garments under the beautiful Canterbury skies since 1982, and Possum Merino since 1998. It’s what makes us who we are, and the one thing we’ll never change.
All of our knitwear is made at our factory in Christchurch, New Zealand.




